There is a misconception in small businesses that marketing's most important function is to promote products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.

New York cabbies struggle as fuel costs hack pay (Reuters)

Reuters - Tired of pumping his cash right back into his gas tank, New York City taxi driver Mohammed Kalair says he is considering quitting his job and going back to his native Pakistan.

This shows a jury you weren't dismissing for illegal discrimination. The next steps involve verbal corrective action, a written notice, and a lastly lay off notice. Why Not Use More Than One Layoff Reason? You'll discover that proper evidence helps protect you from the legal retaliations of former personnel. You'll not have to worry about the jobholder finding a loophole in the notification that he or she can use when filing a suit against you or your small company. These contracts for the most part have separation clauses which give allowable reasons for dismissal and separation benefits.

To terminate a worker, a individual should stand strong, work within their policies, and provide a clear message to the terminated employee. You give the employee time to think it over. You don't want a legal defender accusing you of discrimination in a improper termination suit. Therefore, telling the difficult worker how you feel is a one-way ticket to career failure. o A severance package shows the remaining employees you're a compassionate employer. When it becomes necessary to sack someone, another question you must ask is, "How will this affect the remaining workers? This way of handling misbehaving employees will help preserve a more orderly workplace making it better for all of your workers. This will be a good time to inform the Firm how you feel about this and to learn more about your discontinuance package. You can dismiss an employee after engaging in insubordination just one time, but you must be sure to complete a thorough examination proving your case before firing the worker.