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August 9, 2008

5 Marketing Mistakes (Employee Hygiene) Business Owners Make

Is your marketing just not performing that well? Many marketing challenges can be traced back to a handful of marketing mistakes. Here are five common mistakes business owners make. More

Morning sunlight shines on the front of the New York Stock Exchange July 29, 2008. (Brendan McDermid/Reuters)Reuters - Stocks rebounded on Tuesday, rising more than 2 percent on another sharp slide in oil prices and after Merrill Lynch's latest write-down and share sale hinted at a possible turning point in the credit crisis.


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When you discuss the separation contract, you must sell the package without being overt. Whether this is true, you should've given this information to your team members. You will have to write the letter yourself. Likely the stories from the accuser and the accused workers will differ. When you layoff a worker for other reasons, you must use progressive discipline. While workforce clearly appreciate the advanced warning, some employers wait to inform the bad news. To do this, you will need to coin an employee dismissal letter that details the reason for lay off and the effective date of separation. o Be quick to examine any gross misbehavior on the employee's part. Now and then, your small business won't want the bad press associated with a criminal investigation, or the disruption caused by police workforce. Some offer severance pay, others offer other benefits, and still others will only allow a former employee to get severance if they promise not to sue the business. o Bad-mouthing management, workers and the company.

Unquestionably, this is all nonsense because you have told your manager before separating the jobholder. You'll find out how to get the necessary papers to fire an employee with a performance and behavior problems. Likely the employee feels like she "owns" this equipment anyway because it's in her home, and letting her keep it'll ease some of the sting of the lay off. When the jobholder has a performance or demeanor problem, it'll normally take about 3 months to build a bulletproof case. Your layoff memorandum should briefly summarize the recorded evidence you collected while trying to reform this worker.

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